Xerjoff at Targa Florio
Automotive and event photography for Xerjoff at the Targa Florio in Sicily.
Sicily’s roads and landscapes provide the backdrop to Xerjoff’s participation in the Targa Florio. The Italian perfume house joined the historic motoring event as a sponsor, bringing its team into a setting where automotive heritage and the pleasure of driving meet.
Xerjoff founder Sergio Momo took part in a 1962 Lancia Flaminia Coupé, alongside a second crew representing the brand in a Lancia Flavia. The cars connect the story to Turin’s motoring heritage, carrying that identity into the Sicilian landscape.
Created for Xerjoff, the photographic coverage follows the vehicles, the people and the atmosphere surrounding the event. The series brings together automotive details and moments along the journey, documenting the brand through its participation in the world of classic cars.
Client: Xerjoff
Location: Sicily
Event: Targa Florio
